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Digital
Vevo could launch in UK this spring
By CMU Editorial | Published on Wednesday 26 January 2011
Universal’s YouTube powered music video service Vevo is all set for launch here in the UK, according to sources. An exact launch date isn’t yet clear, but according to media sales magazine Media Week a London-based ad sales team is being put in place as we speak, while Marketing magazine reckons the service could go live in April.
As much previously reported, Vevo was initiated by Universal and is also backed by Sony and the Abu Dhabi Media Company, with EMI also licensing in content. It’s an ad funded music video-on-demand platform that is accessible via its own home page, but also within the YouTube framework, the latter fact ensuring it had impressive viewing figures from the word go.
Vevo itself handles ad sales, even when videos are watched through the YouTube site. Exactly how well sales have been going isn’t clear, though bosses there have been pretty bullish from the outset.
