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Media
Real Radio to network daytime shows
By CMU Editorial | Published on Tuesday 16 October 2012
The Real Radio network, formerly owned by The Guardian and now in limbo while its acquisition by Global Radio is investigated by regulators, is to network its daytime output, between breakfast and drive time, resulting in up to six presenters departing the company nationwide.
From next month North West-based presenters Darren Parks and Debbie Mac will also have their respective late morning and early afternoon shows networked to Real stations in Wales, Yorkshire, the North East and Central Scotland, replacing local DJs in each of those regions.
The networking of daytime programmes in this way has become common in commercial radio of course, and is standard on the existing multi-region stations operating by Global Radio, such as Heart and Capital.
Indeed some reckon that if and when the Global acquisition of the Real And Smooth Radio networks is completed, the former will be rebranded as Heart stations, likely meaning the subsequent departure of Parks and Mac too, with existing Heart daytime programming taking over. Time will tell.
In the meantime, Andy Carter, MD of the interim company Real and Smooth Limited, is quoted by Radio Today as saying: “Advances in technology mean we know we can produce high quality programming which is relevant to the lives of our audience and maintain the local content that is important to them, such as news, travel and weather. Our recent experience with Smooth shows that you can grow audience by providing high quality content from a single source providing you continue to offer content that is relevant to their lives”.
