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Brands & Merch
Justin Bieber sells scent as solution to “lame holiday swag”
By CMU Editorial | Published on Tuesday 20 December 2011
Justin Bieber has appeared in a new promotional video for his perfume brand Someday. In it, he lounges in a leather chair like a junior Bond villain, and rails a bit about made-up seasonal affliction ‘LHS’, or ‘Lame Holiday Swag’. Or as we might say, ‘Rubbish Christmas Presents’.
Addressing his message – as in his ‘Dear Dad’ missive – to fathers of his teengirl fans, Bieber claims: “Lame Holiday Swag can seriously affect your daughter this year. Symptoms can include a lame face, dry mouth, and hysteria caused from uncool swag. But there is hope, it’s called Someday”.
Since Justin seems to be exhibiting at least two of those symptoms in the LHS promo, I recommend he cure himself by buying up every bottle of Someday, thus also putting a stop to this dad-bothering once and for all. Perhaps he could fill his swimming pool with the perfume, and dive right in. He can swim, right?
Anyway, here’s the clip in question:
