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INgrooves launches marketing services unit in US
By CMU Editorial | Published on Tuesday 20 November 2012
Independent distribution firm INgrooves Fontana has announced the launch of an in-house marketing and promotions division in the US to be called INresidence Artist Services, which will provide marketing, plugging, publicity and sync support to some of the indie labels and artists distributed by the company.
The new LA-based unit will be led by Bryan Mead, who was Senior VP Of Marketing at Fontana when it was a Universal division. As previously reported, Fontana was acquired by INgrooves, in which Universal has a stake, back in March.
Confirming the new unit, INgrooves Fontana boss Dave Zierler told reporters: “As more artists release music independently and independent labels look to become more efficient, we see an opportunity to provide our clients with the centralised resources to more effectively develop their projects given the new realities of the marketplace”.
