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Business News Deals Digital Labels & Publishers Live Business
High res live recording platform OpenLive partners with 7digital
By Andy Malt | Published on Monday 8 June 2015
Australian digital music start up OpenLive has announced that it is partnering with 7digital to power its service.
The start up’s key focus is to provide high quality recordings of live performances, though will also offer a catalogue of studio albums and tracks. OpenLive offers artists technology to capture high quality recordings of their live shows to sell through its platform, as well as distributing them to other services.
Its CTO Simon Tait told reporters: “Every single pursuit of OpenLIVE is devoted to servicing the best possible listening experiences for music fans; and high-res audio is paramount to that experience. 7digital has been fundamental in helping us put this passion into a viable product, ready for launch and imminent expansion. They understand our vision and provide us with a flexible and reliable infrastructure that caters exactly to our needs”.
7digital CEO Simon Cole added: “OpenLive is building a service that considers the music fan to artist connection at all stages in the planning. Their passion, hard work and innovative technology has resulted in an elevated listening experience and a platform that can bring live performances to any connected device. It is a uniquely compelling offer and we are proud to be powering their service”.
OpenLIVE is expected to launch its consumer-facing store in Australia later this month, before rolling out to the UK and US later in 2015.
