Digital Top Stories

Google streaming service goes live in UK

By | Published on Thursday 8 August 2013

Google Play

Following its arrival in Australia last month, Google has switched the switch and put its not at all clumsily named streaming music service, Google Play Music All Access, live in nine European markets, including the good old United Kingdom Of Greatness.

Although pretty much from page four (aka ‘The Very Basics’) of the streaming music text book – with unlimited listening via PC or mobile, plus playlists, recommendations and ‘personalised’ radio, all for ten pounds a month (albeit with a special £7.99 a month offer if you sign up before 15 Sep) – the Google service is a tiny little bit interesting in that it’s closely aligned to the web giant’s wider digital content platform, including its download store and digital locker set up.

Though whether that’s enough to stand out in the ever crowded streaming music market place remains to be seen – most of its rivals have been forced to offer some sort of freemium option, Spotify style, to facilitate decent sign ups. And Google has never had much success when it comes to music products, aside from the one it bought – that little website called YouTube – aka the biggest streaming music service on the net.

As the service went live in nine new countries, including Austria, Belgium, France, Ireland, Italy, Luxembourg, Portugal and Spain as well as the UK, Google Play Music Product Manager Paul Joyce said: “With today’s launch, Google Play moves one step closer to your ultimate digital entertainment destination, where you can find, enjoy and share your favourite apps, games, books, movies, magazines, TV shows and music on your Android phone or tablet”. Good times.



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