Management firm TaP Music may have stepped away from its involvement in the Eurovision Song Contest, but it isn’t leaving the world of Eurovision entirely. The company has just signed two time Eurovision winner Loreen to its management roster.
Confirming the deal, TaP says: "We are beyond excited to be working with Loreen. The world saw her mind-blowing performance at Eurovision, but there is so much more to come. The new music has got us itching to get started and we believe Loreen's vocal, writing and performance talent deserves a truly world stage. We hope to be part of that journey for a long time to come".
And Loreen herself adds: "I am very excited at working with people that I feel love creativity and music so much and who I vibe with on such a deep level".
Loreen will be managed day to day by Tony Beard, alongside TaP co-founders Ben Mawson and Ed Millett.
She scored her second Eurovision win in Liverpool back in May, when the TaP-selected UK entrant Mae Muller came in second from last. The music firm, which had more success the first year it worked on Eurovision in 2022, confirmed in August that it would no longer be involved in choosing the UK entry for the big song contest.