Business News Education & Events The Great Escape 2016

YouTubers, data pioneers and music licensing experts among the additions to CMU Insights @ The Great Escape programme

By | Published on Friday 8 April 2016


YouTubers Hannah Trigwell and Noodlerella are among the latest speakers to be confirmed for this year’s CMU Insights @ The Great Escape conference, which sits at heart of the convention programme of Brighton’s new music festival next month.

CMU Insights @ TGE is distinct from most other music industry conferences in that it puts the spotlight of four specific areas of the business, and then invests a whole day to delve deeper into each of those four topics. This year the spotlight falls on YouTube and video, data and transparency, CDs and merch, and the ways the music industry could better support its people, with a day of content for each theme, taking place in two rooms over two days.

Key speakers for the first two strands were announced in February, and today we add a whole load more. First the video strand. A brand new industry is building around YouTube talent, and we’ll look at key developments in it through the eyes of those pioneering in this space, both on the business side, and the performers who use their YouTube channels as a primary fan engagement platform.

Singer-songwriter Hannah Trigwell will discuss her huge success on YouTube alongside her manager Bob James of Brighton-based Intune Addicts, while Noodlerella will talk us through her career on YouTube with her management team at Free Focus: James Hancock and Mark Walker. Meanwhile reps from Kilimanjaro, Instrumental and WME will dissect the emerging YouTuber industry, while lawyers Cliff Fluet and Tahir Basheer will consider the legal considerations of this new entertainment business.

Earlier in the day, CMU’s Chris Cooke will lead a debate on the licensing issues around YouTube from a music industry perspective, explaining how the video sites’ deals with labels, publishers and collecting societies work, before discussing safe harbours, ongoing challenges and possible opportunities with Sophie Goossens from law firm Avocat, Stacey Mitsopulos from the Box Plus network and Christina Vaughan from online licensing specialists CueSongs.

Meanwhile, more speakers have also been announced for the strand ‘Transparency! Data! Blockchain! Let’s make buzzwords happen!’, which – as previously reported – will include a keynote from PledgeMusic founder Benji Rogers on his rapidly evolving blockchain project. And just so no one gets confused once the damn blockchain is on the agenda, Marcus O’Dair – who is convenor of the ‘Blockchain For Creative Industries Research Cluster’ at Middlesex University – will join CMU’s Chris Cooke to provide a beginners guide.

Beyond the blockchain, we’ll also look at a number of other music data initiatives, many of which are building – or have already built – valuable repositories of music rights information.

Joining the conversation will be Robert Kaye, Executive Director of the MetaBrainz Foundation and founder of MusicBrainz, plus Niclas Molinder from the much talked about data venture Auddly, ├ůsa Carild from the pan-European ICE initiative, and Phil Sant from Omnifone, fresh from his company’s recent launch of a number of new music data products.

Earlier in the day, we’ll consider all of the other data the music industry is now processing, including that which floods in from streaming services, social media and ticketing sites. Jessie Scoullar of Wicksteed Works will chair the proceedings, with Spotify’s Head Of Artist Insights Jordan Gremli on hand to showcase the analytics the streaming firm is now providing artists and managers, while MUSO’s Chief Commercial Officer Christopher Elkins will reveal how his company is now utilising piracy data as a marketing tool.

Both these strands take place on day one of TGE, Thursday 19 May, at Dukes @ Komedia. You will find more information about CMU Insights @ TGE here, with the full schedule for the YouTube strand here and the data and transparency strand here. Plus look out for news on the two Friday stands coming your way very soon.

To access all this – and so much more TGE goodness – you need to get yourself a delegate pass, which you can do here.