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Business News Digital
YouTube passes billion viewers a month mark
By Chris Cooke | Published on Thursday 21 March 2013
YouTube now has a billion viewers a month, says the Google-owned video platform, up from 800 million monthly uniques in October 2011. It’s not clear how many of those new 200 million viewers are just stuck in a ‘Harlem Shake’ hole.
The stat brag came at an event in LA where YouTube was showing off its in-development premium channels to potential advertisers.
The figure puts YouTube’s reach pretty much in line with main rival (in the advertising space) Facebook, though presumably the latter’s users engage more frequently than the former’s. That said, according to Billboard, Google exec Robert Kyncl did stress at the event that average viewing time was up as well as viewer numbers.
