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Artist News Awards Digital
YouTube Music Awards to rise again in 2015
By Aly Barchi | Published on Monday 24 November 2014
My absolute favourite bumbling awards-giving ‘thing’ in all of 2013, the wholly worthwhile YouTube Music Awards, is coming back again in 2015, so you can imagine how ‘psyched’ I am at this point. Highly, highly psyched.
Only wait! Because as YouTube HQ explained (really badly, maybe deliberately so) via its official blog last week, the second edition of the old YTMAs will work differently to the first, placing more of the emphasis on ‘the fans’, and inviting them to get involved in “guiding and creating” a series of artist-director video collaborations. Whatever that means.
So far it means that YouTube has created a new channel featuring videos by viral star Megan Nicole and K-pop hybrid GD x Taeyang, made with innovative directors they haven’t yet worked with. Ta-dah!
2015’s YouTube Music Awards will take place ‘in March’ (just as Music Key is ready to go properly live, possibly), and will once again, as in 2013, be backed by Kia Motors and produced by Vice Media.
So whilst we wait for all the new fan-centric enhancements to kick in, why not stream back the first ever ceremony, which was artistically directed by Spike Jonze and featured concept-driven set pieces by Arcade Fire, MIA, Lena Dunham x Avicii and Lady Gaga’s weird fake teeth, HERE:
