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Business News Digital
YouTube launches artist-focused resource
By Chris Cooke | Published on Wednesday 18 March 2015
If Spotify could only have patented the ‘placate-tetchy-artists-with-a-website’ strategy, it’d be quids in. YouTube is the latest digital platform to launch a website for artists, aiming to help creators understand how the video service works and how they can get the most out of it, plus there’ll be some analytic tools to play with.
Although in part following the lead of Spotify, Pandora and Bandsintown in providing tips and tools for artists, YouTube does already have its Creator Hub and Playbook, so has been doing some of this for sometime. Though in announcing YouTube For Artists, the Google firm’s Director Of Music Partnerships Vivien Lewit said: “What we’re doing in a sense is putting the wisdom of the experts in the hands of everyone”. So well done everyone.
The analytics are possibly the most interesting element of the new service for artists, and these will roll out in due course after some deft demo-ing at South By Southwest this week. The stats will include city-level info with data going back to autumn 2013, “so you can plan your next tour around them” says the holding page on the ‘insights’ section of the site. So, tour planners, watch this space. Well, that space. I mean, this space.
