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Digital
Yahoo! to buy Tumblr
By Chris Cooke | Published on Monday 20 May 2013
So, it looks like Yahoo! has bought Tumblr, the curate-and-share blogging platform that has seen substantial growth in user numbers in the last two years, especially amongst the youth demographic, making it an important platform for pop and urban acts who are targeting that audience.
According to the Wall Street Journal, the Yahoo! board has approved a $1.1 billion acquisition of the Tumblr company. It’s an expensive commitment, but will give Yahoo! a place in the ‘biggest social networks’ list alongside (well, below) Facebook and Twitter. Now all that needs to be done is to work out how to make revenue out of Tumblr’s 117 million users (without annoying them so much they all run away).