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Wind-Up do distribution deal with EMI
By CMU Editorial | Published on Thursday 17 September 2009
US independent Wind-Up Records – who have Creed, Evanescence and Seether on their roster – have announced a new worldwide (excluding North America) marketing and distribution deal with EMI, via EMI Music Germany. Previously the indie’s non-North American distribution was handled by Sony.
Confirming the new deal, Wind-Up President Edward Vetri said this: “I believe that this partnership will bring both companies success and offer a worldwide platform for our artists. EMI’s global approach to sales and marketing will provide us with an international point to launch our artists in a strategic, coordinated manner. Wind-Up prides itself on a commitment to artist development and EMI’s similar values will only increase international opportunities and cross-company promotions”.
EMI Germany’s Uli Muecke added: “We are very proud of this international partnership, which was piloted by EMI Music Germany. Artists like Creed, Evanescence and Seether are an exciting addition to our roster and we look forward to giving them our support and expertise as an international repertoire source and strong strategic partner for globally-selling artists”.
