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Digital
Will iTunes sell downloads through the browser via Lala.com?
By CMU Editorial | Published on Friday 11 December 2009
So, there’s been speculation that Apple plan to incorporate Lala.com’s streaming music service into the iTunes player and music store, since the IT giant’s acquisition of Lala earlier this week. Some are now also speculating that perhaps the incorporation will work the other way, bringing the sale of iTunes downloads to web browsers for the first time, via Lala.com.
Currently any websites that provide sell-through links to iTunes downloads force the iTunes player to open if users want to buy a track (although they have recently introduced web-based preview pages for albums). Some of the Apple download platform’s main competitors, most notably Amazon, sell through the browser, which, arguably, is more user-friendly – certainly for anyone who doesn’t use the iTunes software to play their digital music collection.
Apple have in the past avoided launching their music store as a web based service. But they’ve also avoided streaming services, so who knows what is planned now Lala.com is part of their portfolio.
