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Will.i.am named Intel director of creative innovation

By | Published on Wednesday 26 January 2011

Will.i.am

Black Eyed Peas’ Will.i.am has been forced to take a day job. He will now have an office at Intel where he has been appointed Director Of Creative Innovation.

Announcing his new role, Will.i.am said: “Nearly everything I do involves processors and computers, and when I see an Intel chip I think of all the creative minds involved that help to amplify my own creativity. Teaming up with the scientists, researchers and computer programmers at Intel to collaborate and co-develop new ways to communicate, create, inform and entertain is going to be amazing”.

Intel Vice President and Chief Marketing Officer Deborah Conrad added: “We’re thrilled to tap into the limitless creativity Will.i.am brings to the table. He’s not only a brilliant artist and producer, but also an innovator pushing the bounds of technology professionally and personally. We share a strong interest in innovation around music, art and lifestyle, and are excited to join forces to establish an authentic, emotional connection with consumers”.

Precise details of the producer’s day-to-day tasks at the company have not yet been confirmed, but I’m assuming he’ll be tied to a desk from at least nine to five, this is a proper appointment right? Presumably all Black Eyed Peas touring will now have to be arranged around his annual leave allowance. It’ll be tough, but Lady Gaga seems to have managed to balance her office job as Polaroid’s Creative Director alongside an international pop career alright.



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