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Business News Digital
WeTransfer confirms music streaming plans, plays down competition with existing services
By Andy Malt | Published on Wednesday 25 November 2015
File transfer service WeTransfer has issued a statement following a report by Bloomberg last week that it plans to launch a streaming service in the near future. This is true, it said, though it is not aiming to go head to head with the likes of Spotify and SoundCloud, as was claimed (at least in part by one of the company’s own reps) in the Bloomberg article.
“To be clear, WeTransfer’s new music streaming-solution is not a direct competitor of SoundCloud, Spotify or other music-streaming platforms”, said the company. “Those are dedicated players. [Our] streaming solution is very different and is primarily a marketing channel for the creator. With this player, artists get a focused campaign to deliver their content to our massive audience. It is more of a complement to their activities on Spotify or SoundCloud”.
WeTransfer’s offering is different, claims the company, because it allows images to be attached to audio files and gives access to a monthly user-base of 85 million. Though, however “different” the service maybe, and however much it is “primarily a marketing channel for the creator”, there’ll still likely be some licensing issues for the web firm, especially on the publishing side.
We’ll find out more when the new streaming/marketing options are made available to selected users in the first quarter of 2016.
