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Media
Web advertising bigger than telly advertising
By CMU Editorial | Published on Wednesday 30 September 2009
Well, this is good news for Warner Music, I suppose, given they are about to enter the web advertising sales market.
The amount of money spent on online advertising in the UK has now passed the amount being spent on TV advertising. Telly spend has traditionally been by far the biggest budget for ad buying types, while the web advertising sector struggled for years to get off the ground, so that’s quite a major development. And you can see why ITV is in such a mess.
According to the Guardian, and based in part on figures from the Internet Advertising Bureau, internet now accounts for 23.5% of UK marketing spend, while TV accounts for 21.9%. The IAB says $1.75 billion was spent on net advertising in the first half of the year.
Web advertising is already bigger than TV advertising in Denmark, but the UK is the first major advertising market where this landmark has been passed.
