Digital

We7 launch new sell-through service

By | Published on Monday 12 April 2010

We7 last week announced the launch of a new sell-through platform which will upsell t-shirts, tickets and other merchandise to users of the music streaming platform based on the artists they are currently listening to. The new platform will also provide news content relevant to the artist and access to song lyrics.

And if you don’t believe me, let me present you with We7 top man Steve Purdham, who has some words which may just convince you this is true. He told CMU: “Our vision is to bring music to life for fans providing a 360 degree view from one easy destination. This is the next step in the evolution of We7’s music platform, which now provides a technology interface for specialist third parties to integrate into We7. This first release provides the harness for gig tickets, t-shirts, other merchandise, news and lyrics. We will continue to develop the platform to make sure that we are both connecting fans to the music they love and giving bands the chance to reach out to an engaged and enthusiastic online listener base. Ultimately, it’s about offering fantastic choice in a familiar and safe environment”.

GigJunkie will power the gig ticket bit, and their CEO Marc Bridgen also used words to confirm the partnership: “We’re thrilled to be working with We7 to push the relationship between recorded and live music closer together and offer music lovers a one stop shop experience. We all want to know what our favourite bands are up to and where they are playing next. Simple, intuitive functionality like this simplifies the process and makes it easier for bands and fans to connect online”.



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