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Digital
WaTunes sign up Warner for Facebook service
By CMU Editorial | Published on Monday 12 April 2010
US-based music service WaTunes, who last week announced the launch of an app which will let you buy music via Facebook, have announced Warner have signed up to sell their music via said Facebook widget. Universal and EMI are already on board.
WaTunes top dog Kevin Rivers told CMU: “This is an exciting time for us as we embrace a new channel to help drive Facebook users to purchase music. We’ve always wanted to bring the WaTunes Marketplace to social networks where people are able to express themselves and their music discovery without the hassle of leaving their social environments. With Universal, EMI, and now Warner Music Group, we are able to provide more music to millions of Facebook users while they communicate and share their taste with friends”.
As previously reported, the WaTunes app will be the first time Facebook users have been able to buy music via the market leading social network. The widget will also enable people to preview and recommend tunes.