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Warner/Chappell promotes Eric Mackay to VP Digital
By Andy Malt | Published on Monday 19 September 2016
Warner/Chappell this morning announced that Eric Mackay has been promoted to VP Digital for the EMEA and Asia-Pacific regions. Which is quite a big area, I think we can all agree. And he’ll oversee digital stuff for the music publisher across all of that territory.
“Our primary mission at Warner/Chappell is to offer our songwriters the most sophisticated and wide-ranging services in the music industry”, says the Warner Music publishing unit’s CEO Jon Platt. “Since joining Warner/Chappell just last year, Eric has done a tremendous job in spearheading our digital initiatives across Europe, as we continue to expand and deepen our relationships with a diverse array of global players and explore new business models. I’m delighted that Eric will expand his role with the company, and bring his expertise and passion to a much wider sphere of our global operations”.
Mackay himself adds: “Warner/Chappell is pioneering deals in the digital market to create the maximum opportunities for our talented roster of writers. It’s exciting to lead our efforts not just in established territories, but to also work with our talented team of affiliates and sub-publishers in emerging markets, where there is so much opportunity for growth. Jon has a truly inspirational vision for developing Warner/Chappell and I’m proud to play a part in making it a reality”.
As previously reported, Mackay joined Warner/Chappell in April last year, having previously done digital licensing gubbins on the other side of the fence at Vevo.
