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Warner/Chappell appoints new marketing head

By | Published on Tuesday 12 July 2011

Warner/Chappell

Warner Music’s publishing company Warner/Chappell yesterday announced the appointment of former Arts Council marketeer Clara Goldsmith to the new role of Head Of Creative Marketing. I don’t know whether that means all of Warner/Chappell’s previous marketing activity has been of the uncreative variety.

In the new role, Goldsmith will be charged with the task of looking for new marketing platforms, brand partnerships and cross media opportunities for the songs and songwriters represented by the publishing company.

Warner/Chappell UK MD Richard Manners told CMU: “The modern entertainment industries are using music in an ever-multiplying number of ways. The creation of this role underlines our commitment to ensuring the full spectrum of our repertoire benefits from these new opportunities. Clara’s experience, creativity and strategic thinking will be valuable as we expand the first-class services we provide our songwriters and composers to help them engage with brands and music fans”.



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