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Business News Deals Digital Labels & Publishers
Warner Music signs up with African digital service Mdundo
By Chris Cooke | Published on Wednesday 15 November 2017
Warner Music has signed up with African digital music platform Mdundo. The deal will make the mini-major’s catalogue available on the Mdundo service in Kenya, Tanzania, Uganda and Nigeria.
Confirming the arrangement, Mdundo’s CEO Martin Nielsen told reporters: “There’s a huge demand among African music fans for international, as well as local, repertoire. This deal makes our service more attractive and that will benefit our users, our African musicians and our commercial partners”.
Mdundo currently claims two million monthly active users across its platform, that offers both download and streaming options, though Warner’s deal only covers streaming. It has both ad-supported and paid-for options, and says it already has music from over 40,000 African performers in its system.
