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Warner Music promotes Stu Bergen to new role
By Chris Cooke | Published on Monday 8 February 2016
Fresh from its “look at us artists, aren’t we NICE” moment last week, Warner Music got on the phone to tell each and every one of us that the man Stu Bergen has a brand new job title, now that he’s doing a brand new job. Yes, the Stu is now CEO of International and Global Commercial Services.
If you’re thinking, well, that’s nice of the NICE major, but what the hell does that mean? Well, it means he’ll oversee Warner’s recorded music operations outside the US and the UK, and the company’s global marketing team, and Warner Classics, and WEA, and label services business ADA. All while being so incredibly NICE. Busy guy.
Says Warner Music top man Steve Cooper: “Stu’s promotion recognises his leadership in helping focus our global firepower on breaking artists and building careers. Drawing on his deep understanding of the worldwide marketplace, he has fostered a dynamic, innovative environment that is driving both unprecedented local success and outstanding global performance. I join everyone at WMG in congratulating Stu on this well-deserved appointment”.
Bergen himself reckons that “in the era when technology has removed musical barriers between nations and cultures, success can come from anywhere and translate everywhere”. But he’s not interested in his own success, people. No, it’s all about the artists at NICE old Warner. “It is critical that we draw on the full worldwide strength of our organisation to cultivate hit music and superstar artists, as well as generate groundbreaking business models and creative marketing strategies”, he goes on.
