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Warner Music Baltics opens office in Estonia
By Andy Malt | Published on Friday 16 October 2020
Warner Music has announced that it is opening an office in Tallinn, Estonia. This gives the Warner Music Baltics division its own physical base in the region for the first time, having previously been run out of Warner Music Finland.
With its shiny new office, the Baltics division will also begin to build its own domestic roster for the first time. Its first signing is Estonian band Noëp, whose new single ‘On My Way’ is out next week. It has also signed Lithuanian band The Roop.
“For the past few years, we’ve been following the music industry’s growth and development in the Baltics closely, as well as recognising the international potential of artists from the region”, says Mikko Manninen, Warner Music Baltics’ Director Of Operations. “There are many extraordinarily talented artists, producers and songwriters in the Baltics. Finding new talent and developing artists will be our main focus. I’m sure our artist-friendly approach will produce music that can also travel outside the region”.
Managing Director of Warner Music Finland, Mark Fry, adds: “As an international music group, we want to play our part in supporting the development and globalisation of the Baltics as a growing music market. Our artist-driven music business strategy has made Warner Music the undisputed market leader in local repertoire in Finland. Moving forward, we expect our approach to provide the same excellent platform for artists and songwriters from the Baltic republics”.
