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Warner do deal with online ad technology agency
By CMU Editorial | Published on Friday 13 November 2009
Warner Music has announced another partnership in the advertising space, this time with a California-based online advertising technology company called FreeWheel, whose technology will enable advertisers to manage the ads they place on Warner owned websites.
The deal comes as Warner looks to sell more advertising to support its online ventures. As previously reported, Warner Music will start to sell advertising that appears alongside its content on YouTube, the major believing it can secure higher ad prices than YouTube and Google’s bargain basement rates. It previously announced a partnership with media sales agency Outrigger Media to aid in its new ad sales initiatives.
Confirming the new deal, Warner Music’s Mike Jbara said this: “Working with FreeWheel’s powerful technology platform allows us to enhance our online advertising strategy and, along with the brand targeting effort we recently established with Outrigger Media, offers the kind of critical management tools we need to maximise the value of that strategy for our artists. Our goal is to turn our artists’ digital footprint into reliable revenue streams for them, and these tools enable us to do that quickly and precisely, while also enabling us to scale our effort across a wide range of genres and sites”.
