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Digital
Warner do deal with Dailymotion
By CMU Editorial | Published on Monday 8 March 2010
The Warner Music Group has followed EMI and Universal into doing a licensing deal with video sharing website Dailymotion. So that’s nice. As with Warner’s more recent YouTube deal, the major will handle the sales for advertising that accompanies their videos in the US themselves, though in Europe and elsewhere they will work on such things in collaboration with Dailymotion’s sales teams.
Dailymotion General Manager Joy Marcus told CMU: “We are delighted that our large and growing repertoire of quality music videos includes content from Warner Music Group, Universal Music Group, EMI and leading independent [aggregator] The Orchard. This breadth and depth of repertoire is a big win for our users who, quite simply, love music. Advertisers will also be pleased with new opportunities to reach a large audience of highly-engaged music fans”.
Warner’s VP Commercial Leanne Sharman added: “Dailymotion understands that offering official artist content is one of the most powerful ways to attract an interested, interactive audience. This partnership further strengthens our premium video strategy, which provides our roster of artists a flexible, wide-reaching distribution footprint through which to monetize and promote their music. At the same time, it builds our ability to present brands with a spectrum of possibilities for connecting with a diverse online population”.
