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Business News Marketing & PR
Warner Bros plugger launches own agency
By CMU Editorial | Published on Monday 27 June 2011
Former Warner Bros UK regional radio plugger Sue Reinhardt has announced she is launching her own promotions agency. Having begun her career in radio promotions with Sony Music’s alternative department, she later joined agency Hart Media before moving to Warner in 2008. She launched her own company earlier this month.
Reinhardt told CMU: “I have worked in regional radio promotions for over ten years, and there have been a lot of changes in the radio industry during that time, but I still maintain that regional radio plays an extremely important role in breaking both artists and songs. I’m looking forward to working with a broad range of artists, from mainstream pop to the more specialist alternative, rock and metal genres. I still get excited about discovering bands in their early stages so, as well as working with established acts, I am also on the lookout for some great new artists to get my teeth in to!”
