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Warner appoint commercial innovation chief
By CMU Editorial | Published on Friday 1 May 2009
In case you were wondering, here’s your Director Of Commercial Innovation. Warner Music UK have just made that title up, which was very innovative of them, and given it to Raoul Chatterjee, whose just joined the major having previously been MD of the now defunct though still subject to litigation Trinity Street Direct.
In his new role, Chatterjee will, and I quote, “pioneer new configurations of digital, physical and merchandising formats to find original ways to connect artists with fans and help drive new sources of revenue”. You’ve probably no idea what that means, but commercially innovative people like me know exactly what they’re on about.
Confirming Raoul’s appointment, Warner Music UK top man John Reid said: “Whether it’s collectible physical product, value-added digital experiences or innovative combinations of both, we continue to demonstrate our leadership in the development of new forms of music consumption. It’s clear that Raoul possesses the crucial combination of industry experience, commercial acumen and original-thinking needed to work with our first-class roster of artists and make this exciting new function a success”.