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Warner and Universal appoint marketing agency execs to senior roles
By Chris Cooke | Published on Thursday 7 May 2015
Warner Music has appointed a new VP Global Brand Licensing at its artist and label services arm in the US. And the lucky appointee? Alix Kram. Her prize is to “oversee the consumer products and brand licensing strategy for the company, as well as developing retail partnerships and new product lines”.
Kram: “I’m thrilled to join the Warner Music Group family. With a background in entertainment and consumer products, moving to the music side of the industry is a natural and exciting fit for me. The roster of artists available to creatively strategise with regarding product and licensing on a global scale is vast, diverse, and rich with opportunity”.
Elsewhere, Universal Music has appointed a new SVP Marketing, Consumer Engagement & Digital Partner Management for its South East Asia division. Which is quite a wide remit. And the lucky appointee? Florian Jungbauer. His prize is to “lead the strategic planning, development and implementation of integrated global social media, content, community, fan engagement and digital marketing for Universal Music and its artists across the region”.
Universal Music Asia Pacific President George Ash: “Florian is a class act. I couldn’t be more excited to welcome Florian to the Universal Music family. His experience and influence will be an incredible benefit to our labels and artists as we continue to transform our business and fan engagement. Florian’s achievements across Asia are without peer”.
I bet he could be more excited. If he really tried. Both Kram and Jungbauer come to their major label roles from marketing agencies. And why the hell not, I say.
