Artist News Releases

VV releases music video for Black History Month

By | Published on Wednesday 10 February 2016

VV

VV has released a new video for ‘Sacrifice’, taken from her 2015 album ‘Glitch’, to coincide with Black History Month.

The video shows the musician transformed into a white woman, using prosthetics and make up. In an article for the Guardian, she writes: “It represents a dual consciousness: a strange pendulum between wearing a mask and showing your true identity … As a black person you almost automatically learn to use this mask in order to survive in a society predominantly catering to a white audience”.

“It shows in different forms – from extremes of self-hate, where all things black are rejected, to coping strategies such as not wearing braids to a job interview in fear of being deemed ‘too ethnic'”, she continues. “These compromising adaptation strategies help us feel included, avoiding the fear that if one was to show blackness in its entirety there will be alienation and confusion from one’s counterparts”.

Read the full article here, and watch the video below.

VV will perform a one-off show in London at a secret location on 26 Mar. Tickets are available here.



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