Awards

VMAs awarded as Beyonce reveals pregnancy

By | Published on Wednesday 31 August 2011

MTV VMAs

It was MTV’s annual celebration of music videos on Sunday, the VMAs, ironically one of the few times you’ll actually see a music video on MTV these days. Awards were handed out. For music videos. Have I said enough about the ceremony yet? Can we talk about Beyonce now? OK good.

Beyonce is pregnant. With a baby. Jay-Z’s baby, no less. Imagine! She revealed the news on the red carpet on the way into the ceremony, and then again to everyone who didn’t already know when she performed her song, ‘Love On Top’. Mrs Z waving her bump around in front of a worldwide TV audience of millions then set Twitter on fire. Possibly nearly literally, as the social network’s servers struggled to cope with the number of people informing each other of the news they’d all just seen on screen already.

Twitter’s comms department later announced that this had resulted in record breaking site traffic, saying on Monday: “Last night at 10:35pm ET, Beyonce’s big MTV VMA moment gave Twitter a record bump: 8,868 Tweets per second”.

Sadly Taylor Swift didn’t announce that she was pregnant, too. But I’m sure Kanye West would still attest that Beyonce is having the best baby of all time.

Anyway, awards. Here are the winners:

Video Of The Year: Katy Perry – Firework
Best Female Video: Lady Gaga – Born This Way
Best Male Video: Justin Bieber – U Smile
Best New Artist: Tyler, The Creator – Yonkers
Best Collaboration: Katy Perry feat Kanye West – ET
Best Hip Hop Video: Nicki Minaj – Super Bass
Best Rock Video: Foo Fighters – Walk
Best Pop Video: Britney Spears – Till The World Ends
Best Video With A Message: Lady Gaga – Born This Way
Best Director: Sam Brown for Adele – Rolling In The Deep
Best Choreography: Beyonce – Run The World (Girls)
Best Visual Effects: Katy Perry feat Kanye West – ET
Best Art Direction: Adele – Rolling In The Deep
Best Editing: Adele – Rolling In The Deep
Best Cinematography: Adele – Rolling In The Deep



READ MORE ABOUT: | |