This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.
Business News Media
Virgin planning to close Trouble
By CMU Editorial | Published on Wednesday 18 March 2009
Virgin Media is planning on closing down its youth channel Trouble, replacing it instead with another version of its Living franchise. The cable TV company has already replaced the Trouble plus one service with Living2 plus one. While a date for closing down Trouble is yet to be finalised, it’s thought plans for a third Living channel are already being developed.
Virgin Media is planning on selling its TV channel business, which it inherited from one of its cable network forerunners, Telewest, and which also owns the Bravo, Challenge and Virgin 1 brands as well as half of the UKTV network (Dave, GOLD, Blighty etc). It’s thought that Trouble isn’t a profitable channel, while the Living brand is a good earner for the Virgin channel network, and bosses there are keen to cut loss makers and boost revenue generators before selling the business.
