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Virgin EMI launches new imprint Lost Ones 

By | Published on Wednesday 15 August 2018

Virgin EMI

How about another new label imprint? “Why not?” say I! You can never have too many label imprints. I once thought you could, but then I did some science and discovered you can’t. So, hey everyone, why not set up a new label imprint? Today’s new label imprint comes to us via Universal Music UK’s Virgin EMI division and is called Lost Ones.

It will be headed up by Barry Burt and Ashley Sykes, both of whom have worked in radio as well as at labels. The former began his career at BBC 1Xtra before moving into A&R and artist management, including a stint at Sony Music’s RCA. The latter previously worked with Stellar Songs Publishing, but was most recently UK Music Manager for Apple’s much-hyped if little listening to radio station Beats 1.

In their new roles they will report into Virgin EMI President Ted Cockle who is about to say some nonsense about “DNA”, so brace yourselves. Cockle told reporters: “On too many occasions the DNA of Ashley and Barry were present somewhere in the mix of many of the artists we were courting. Hence it felt totally right to bring these two forceful characters together and harness their combined energies in this focused, boutique A&R cauldron and let them really nurture, stimulate and launch some super fresh new talent”.

On, so hang on, this isn’t a new label imprint after all. It’s a new “focused, boutique A&R cauldron”. Sorry, my bad. How about another new, focused, boutique A&R cauldron? “Why not?” say I! You can never have too many focused, boutique A&R cauldrons. I once thought you could, but then I did some science and discovered you can’t. So, hey everyone, why not set up a focused, boutique A&R cauldron? I know I will.



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