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Viagogo hires new PR chief
By CMU Editorial | Published on Monday 28 May 2012
Secondary ticketing firm Viagogo has hired a new Communications Director. Oli Wheeler is joining the sometimes controversial secondary ticketing firm from Freud, the famous PR agency where he has worked for eighteen years. Freud has provided PR support to Viagogo in the past.
The ticket resale platform has been courting controversy anew in recent months, of course, firstly via that ‘Dispatches’ exposé on the whole online ticket touting market, and more recently by liquidating its UK company and reincorporating itself in Switzerland, some might say to avoid any future clamp down on touting by the British government (though the company told Music Week that its growing European operations required a more central HQ). Whether recent bad press is behind the decision to hire a new communications chief isn’t clear.
According to PR Week, Wheeler told reporters: “It was a huge decision to leave Freud having spent almost all my working life at the agency. However, I have worked with Viagogo for the past six years and it is a very impressive, consumer-focused business. I am excited to be joining a company that is not only the leader in its field, but also one of Europe’s most successful internet companies”.
