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Viagogo appoints new music partnership chief
By Chris Cooke | Published on Friday 26 September 2014
Viagogo, the “world’s largest ticket marketplace” says this here press release, so Toutsville Central then, has a brand new exec to oversee music partnerships worldwide, and that new exec is Carole MacDonald, formerly off of EMI.
Says MacDonald: “Viagogo is pioneering new ways to do things in music that can benefit everybody. There are valuable opportunities for rights owners, management and talent and I will be discussing these in my meetings with the industry over the coming months”.
Meanwhile the ticketing platform’s Head Of Business Development Cris Miller added: “We value our partnerships with the music industry and Carole will be developing both our existing partnerships and new opportunities. We’re delighted to have her on board and look forward to forging even closer working relationships with the industry”.
The live sector and artist community has a love/hate relationship with the secondary ticketing market, of course. Some reckoning the resale of tickets should be banned, highly regulated or made impossible through e-ticketing, while others have embraced platforms like Viagogo, EDM powerhouse SFX being one of the most recent live music players to announce a formal alliance with the secondary ticketing company.
