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Media
VH1 Australia to become MTV Classic
By CMU Editorial | Published on Monday 15 February 2010
Perhaps I had the Winter Olympics on the brain, but when I heard that MTV Australia were putting their annual awards show “on ice” I thought to myself, “now that’s an awards event I’d watch”. I’d quite like to see Kanye West try to gatecrash the stage when doing so involves crossing 40 feet of ice rink.
But no, it was a different kind of “on ice”. The telly network has announced there will no MTV Australia Awards this year. Instead there will be a big party to celebrate the launch of MTV Classic, an interesting new channel from the TV firm. Interesting in that it knocks the VH1 brand off the Aussie TV channel guide.
I wonder whether there are any plans to remove Video Hits One from the MTV roster of channels in any other territories also? The company’s classic hits channel was originally known as MTV Classic in Poland, though that was subsequently rebranded as VH1 to bring it in line with other countries.
