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Vevo UK launches first presenter-led bespoke programme
By Chris Cooke | Published on Monday 8 September 2014
Vevo UK launched its first ever presenter-led bespoke programme on Friday, called ‘VVV’, though you’re all to call it ‘Triple V’. We’ll have no one going around calling it ‘VVVVrrrrrr’, even though it’s sponsored by a car brand, so that would almost be appropriate.
But who are the presenters hosting Vevo UK’s first ever presenter-led bespoke programme, I’m sure you’re all asking right about now. No? No interest at all? Come on, it’s Vevo UK’s first ever presenter-led bespoke programme. You really don’t care? Not at all?
Not even if I tell you “talented young presenters” Cheyenne Davide, Vick Hope and Ste Hinde will be presenting in an “eclectic, light-hearted comedic style” that “embodies the spirit of Vevo UK”? Still no interest? God, you’re hard work. This is the future people. The future. Or maybe even the vvvvvvvvv-uture. Ha, that’s some eclectic, light-hearted comedic style right there everybody. Bet you’re all kinds of excited now.
And that’s before I tell you about the “dynamic, engaging and fun, chaotic quality” designed “to be bright, bold and above all accessible”. Three editions a week of ‘VVV’ will be available on Vevo.com, the Vevo app and across Vevo’s distribution partners like, oh, you know, YouTube. God, next they’ll be making a shitty book and causing chaos at Waterstones for no apparent reason other than the pending collapse of human civilisation.
Anyway, I know what’ll get you cynical types excited about all this. A quote from Vevo’s VP of Content & Programming International, Tom Connaughton. He told reporters, in a not especially eclectic but definitely dynamic, engaging way: “We’re very proud to be launching ‘VVV’ in the UK today and to have Toyota AYGO as the sponsor from day one demonstrates the appeal of the programme”. It doesn’t, but how dynamic and engaging was that sentence?
“We really believe that now is the right time for a presenter-led programme” he continued, “which can bring a voice to Vevo and that allows us share the great programming we produce. Whether you’re coming home on the school bus or on your tea break at work, we want ‘VVV’ to be music fans go-to place for regular weekly music entertainment”.
I was thinking the other day, imagine if Vice and Vevo merged – VICO – it could take over the world. Just before the aforementioned collapse of civilisation as we know it. Anyway, enough of this, go see edition one of ‘VVVVrrrrrr’ here: