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Digital Top Stories
VEVO UK launch “imminent”
By CMU Editorial | Published on Thursday 17 March 2011
VEVO could be live in the UK in the next few weeks, which is exciting, no? As much previously reported, VEVO is the YouTube-powered music video service owned by Universal and Sony Music, among others. Live in the US since 2009, users can access some 30,000 music videos and other bespoke content, either directly via VEVO, or through VEVO pages on the YouTube website.
We’ve known a UK launch is in the offing since January when Media Week reported that the video service’s ad sales people were out there in ad sales land promoting the advertising opportunities on the video site. Now the digital venture’s CEO, Rio Caraeff, has confirmed to the Abu Dhabi Media Summit that VEVO is “planning to launch in the UK imminently”. Sources have told The Guardian that could mean within weeks.
Caraeff added that a launch in the Middle East and North Africa was also upcoming – the Abu Dhabi Media Company is a shareholder in VEVO – with Brazil, Australia and other European countries on the timetable for the second half of this year.
