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VEVO talking to telly firms
By CMU Editorial | Published on Wednesday 2 September 2009
With US-based telly-on-demand service Hulu, owned by NBC Universal and News Corp, adding music services, word today that the music business’ efforts to launch their own on-demand platform, VEVO, is considering including TV shows in the mix.
As much previously reported, VEVO is an attempt by Universal Music to launch its own YouTube-style video-on-demand platform, which would, as it happens, be powered by YouTube. The theory is that by being an official music video platform Universal would be able to charge higher advertising rates than those charged by user-generated content platforms like YouTube. But to make it work Universal reckon they need other content owners on board. Music -wise Sony Music are already involved, and talks are ongoing with EMI and Warner.
But now Universal are reportedly talking to CBS Corp and NBC about them providing content for VEVO as well, some existing content, some possibly new commissions provided especially for the music service. It’s thought VEVO will still be primarily music biased, and that most talk with the telly firms is related to music-based programming.
