This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.
Digital
Vevo scores high launch stats
By CMU Editorial | Published on Friday 15 January 2010
Vevo, the all-new online on-demand music video service from Universal and Sony which launched in the US last month (promptly falling over within 24 hours of a glitzy launch party after bosses forgot that most websites have a beta period before going fully live), topped the entertainment/music section of ComScore’s US web traffic stats for December having scored 35.4 million unique viewings, putting it ahead of MySpace Music.
A fine achievement, unless you point out that 90 percent of that traffic was actually on the YouTube website – which also hosts Vevo content – and not the actual Vevo platform. Still, Team Vevo might say that is vindication of their decision to go into business with YouTube rather than launch a competing service. And the Universal/Sony platform still controls ad space on its content even when accessed via the Google-owned video website.
