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Digital
VEVO launches BRITs themed channel
By CMU Editorial | Published on Tuesday 17 January 2012
VEVO will run a dedicated channel for the BRIT Awards this year, which will feature archive footage in the run up to the big back slapping fest, and live performances and back stage interviews on the night. The Universal/Sony owned video platform will be the awards show’s “first-ever dedicated online HD music video partner”, which is certainly something for Team VEVO to tell the grand kids.
Here’s VEVO’s Head Of Programming Tom Connaughton talking it all up: “The BRIT Awards are the most talked about night of the UK music calendar, so we’re absolutely thrilled that VEVO is partnering with them for the very first time this year. We are all about championing great music, and this is the perfect opportunity for us to bring this amazing UK show to our VEVO audience. We’re proud to have been chosen by The BRITs as their first dedicated online HD music video partner, and working alongside media partners like ITV we want to bring the magic of the awards to the fans, on demand”.
You can join the VEVO BRITs party at www.vevo.com/britawards.
