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Media
Variety recruits Lefsetz
By Chris Cooke | Published on Wednesday 3 April 2013
American entertainment industry magazine Variety has recruited US music industry veteran and prolific blogger Bob Lefsetz to pen a regular column for the title’s revamped weekly print edition and website.
Confirming the arrangement, Jay Penske, CEO of Penske Media Corporation, parent company of Variety, told reporters: “I met with top music industry executives in preparation for Variety’s relaunch and they all agreed on one thing: Bob Lefsetz is the only must-read in the music business. Bringing Bob on board as a regular voice shows Variety’s commitment to the music industry, and furthers our goal of showcasing the strongest thought leaders in every key facet of show business”.
While Lefsetz added: “Jay Penske is a passionate player desirous of revolutionising content distribution in a sphere that is oftentimes wedded to the past. He understands it’s all about where we’re going as opposed to where we’ve been. Jay wants to ask the hard questions and make people think, isn’t that what great writing is all about? I’m thrilled to be aligned with both Jay and Variety. Be prepared, be very prepared, the future is now”.
I think by definition the future isn’t now, but we look forward to the hard questions and people thinking.
