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Universal UK digital director joins Warner down under
By CMU Editorial | Published on Monday 14 February 2011
Warner Music Australia has appointed Beth Appleton, most recently Director Of Digital for Universal Music here in the UK, to the role of Director Of Marketing. She will take over for the time being from Mardi Caught, who is taking maternity leave. It’s not Appleton’s first stint in the Australian record industry, she having previously worked for EMI down under before joining V2 in the UK and, later, Universal, after its acquisition of the London-based indie.
Appleton told Music Network: “I’m very excited to be back in Australia – not just because of the 30 degree heat difference! Having specialised in digital in more recent years I’m raring to get back to marketing ensuring that digital is integral throughout”.
