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Business News Deals Labels & Publishers
Universal signs “strategic distribution” deal with Empire
By Andy Malt | Published on Thursday 26 April 2018
Universal Music has signed a deal with US independent music company Empire which will see the latter provide “strategic distribution services” to the former. Which is interesting, as usually it’s majors providing distribution services to indies.
The deal will see the two companies work together on selected releases, meaning Universal artists and labels can – when appropriate – tap into what the major describes as Empire’s “unique approach to distribution, digital sales, promotion and marketing”.
Launched in 2010, Empire has grown into a company at the forefront of hip hop and R&B, boosted particularly by an early association with Kendrick Lamar.
It has also worked with Cardi B, Snoop Dogg, Busta Rhymes, Raekwon, Anderson Paak, Rapsody and more. The company is also reportedly set to distribute releases from LA Reid’s new company, Hitco.
