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Universal promotes Robinson to head newly combined sync/brands/telly unit
By CMU Editorial | Published on Thursday 18 October 2012
Universal Music UK has announced the promotion of Marc Robinson to the role of MD for Globe, Creative & Commercial, which will see the major’s sync division and its brand partnerships and TV production wing Globe come under one roof. Robinson has led sync at the major for six years, and will see his remit expanded in the new job.
Confirming the appointment, Universal UK chief David Joseph told CMU: “Marc’s attributes don’t stop at being the most respected and successful synch specialist in music and I am excited about what he can achieve in this new wider role. Sponsorships and media partnerships are both fast-growing areas of our business which will benefit from Marc’s creativity and strategic thinking as well as his understanding of how commercial deals can play a role in artist development”.
Robinson added: “This is a really exciting new phase for everything we are doing in sync, brand partnerships and production. We have an incredible team in place to offer a one stop shop for brands, agencies and media companies alike, taking what we have learnt over the past few years to deliver great music, effective partnerships and innovative new projects”.
The new Globe team will also have two Senior Directors Of Commercial Partnerships in the form of Sarah Desmond, promoted from within the major, and Jennifer Hills, who joins from advertising agency Carat Global.
