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Universal promote marketing man Robert-Murphy
By CMU Editorial | Published on Thursday 18 February 2010
Universal Music yesterday announced that Olivier Robert-Murphy, currently VP of International Strategic Marketing for Universal Music International, will become Head Of Business Development for the major’s international division.
His new job will be quite wide-ranging covering all sorts of new business activities, including strategic marketing partnerships, international research, new revenue streams, brand partnerships, premiums and the company’s media-buying through its partner, Mediacom.
The promotion was confirmed by Universal Music International’s Senior VP Digital Rob Wells, who Robert-Murphy will report to. Wells told CMU: “Business development is becoming broader than ever. From premiums and endorsements to full-blown strategic marketing and brand partnerships, Universal Music has been leading the way. With Olivier’s leadership and his highly motivated team, I know we will continue to innovate and advance”.
Robert-Murphy himself added: “I am delighted to have the opportunity to drive forward Universal Music’s international business development, and help to shape the exciting future. In all of our territories, there are imaginative, forward-thinking people creating new business models, to generate even more success and reward for Universal and our artists”.
