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Business News Deals Labels & Publishers
Universal partners with ad agency on new label
By Chris Cooke | Published on Friday 25 September 2015
Universal Music is partnering with ad agency BETC to launch a new Paris-based label to be called Pop Records, with the agency’s VP Fabrice Brovelli and Creative Music Director Christophe Caurret very much involved in running the new operation.
If you’re even starting to wonder why, well, here’s BETC co-founder Remi Babinet: “A modern ad agency should be able to offer a lot more than just consulting and traditional campaigns. It should be a media company, a producer and an audience generator in itself”.
See, that’s why. Bet you feel foolish for asking now, don’t you?
BETC is owned by communications group Havas, which has other alliances with Universal, most likely because the two companies have a shareholder in common in the form of the Bolloré Group, which has stakes in both Universal Music’s parent company Vivendi – where Vincent Bolloré is Chairman – and the Havas business.
