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Media
Universal partners on yet another musical telly talent show
By CMU Editorial | Published on Tuesday 31 January 2012
Universal Music yesterday announced a new partnership with Dutch company the Talpa Media Group in relation to yet another talent TV show format to be called ‘The Winner Is’. Talpa is also the company behind talent franchise The Voice’, which is due to come to British screens in March via the BBC, and Universal is the record label partner on that programme too.
The press release describes the new show as follows: “Exceptionally talented singers are given the unique opportunity to earn money each week by using their vocal talent. But first they must beat their opponents in a series of die-hard vocal duels”. Singers of all ages and types, including professional artists looking for a televised comeback, will be welcome to take part, and there’ll be big cash to be won, with a million dollars up for grabs on the final edition.
Yeah, sounds shit doesn’t? It’ll probably be huge. Universal will then get to work with these “exceptionally talented singers”. Says Universal top man Lucian Grainge: “UMG is about breaking and nurturing new artists and their music. Our partnership with John and his team has provided the right combination of innovation, platform and talent to do just that in dynamic new way”.
