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Universal Music announced marketing deal with Marriott International

By | Published on Monday 29 June 2015

Marriott

Universal Music last week announced a wide-ranging alliance with the Marriott group which will see artists signed to the former perform at hotels owned by the latter. It was due to kick off with Jessie J playing the St Pancras Renaissance hotel in London tomorrow, but she’s not been very well of late, so who knows if that’s still happening?

But the “new generation of experience-seekers” this “first-of-its-kind global marketing partnership” is aimed at shouldn’t worry, because there are plenty more performances from both established and new acts in the pipeline, plus there’ll be some branded video and social content gubbins available too, presumably stacked at the back of the mini-bar.

Says Universal Music’s Mike Tunnicliffe: “We are thrilled to partner with Marriott International as they share our determination to build progressive, creative, long-term relationships with brand partners. This relationship brings to life our vision to develop truly integrated partnerships beyond standard transactional opportunities for our artists and their fans around the world”.



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