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Universal launches Motown Gospel

By | Published on Wednesday 3 April 2013

Motown Gospel

Two Universal divisions in the US are to collaborate on a new gospel imprint, to be called Motown Gospel. The new label will combine the expertise of the Christian music wing of Capitol, the new Universal unit that brings together most of EMI’s former US assets, and Motown, which operates under the Island Def Jam banner these days.

The new venture will be mainly managed within the Capitol division by those who previously led EMI Gospel, and that former EMI label’s roster will move over too, though Motown Gospel will also have access to marketing and promotional expertise in IDJ, and it’s hoped the link up will allow collaboration between Universal’s gospel and urban talent.

Universal Music East Coast boss Barry Weiss told Billboard: “This is a great opportunity to create a fresh, new approach to gospel. We’re taking the pre-existing roster of the already strong EMI Gospel and will hopefully become a magnet for the best gospel talents in the world. And they will have access to the Island Def Jam promotion/marketing machinery, offering broader urban AC crossover potential and further opportunities and synergy between Motown Gospel artists and the Motown and Island Def Jam urban roster”.



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